CUSTOMER CARE
Let’s understand what customer care really means.
Customer : is the user of a service which you provide.
Care : Assistance, Concern, Interest or Emotion.
Now that we have the meaning of customer care; we need to implement it. All our efforts have to be customer focused and customer driven as “The Customer is Queen/King.”
A simple example of customer care is practiced by the vegetable/groceries vendor on streets everyday by giving out a complimentary offering of coriander, ginger and green chilies to every customer. Very trivial to say the least but IT ENSURES a very strong CLIENT LOYALTY thus ensuring the vendor, RETETION of his client, and the probability of more clients through such clients.
The first lesson to be learnt and implemented is the RETENTION of existing customers. In this fast moving world of changing tastes and influences, retaining a customer’s loyalty is critical to success and easy, provided you always follows the golden principal “PUT YOUSELF INTO THE CLIENT’S SHOES” and you TREAT THEM THE WAY YOU WOULD LIKE TO TREATED” i.e. empathize with the customer.
Let’s understand what customer care really means.
Customer : is the user of a service which you provide.
Care : Assistance, Concern, Interest or Emotion.
Now that we have the meaning of customer care; we need to implement it. All our efforts have to be customer focused and customer driven as “The Customer is Queen/King.”
A simple example of customer care is practiced by the vegetable/groceries vendor on streets everyday by giving out a complimentary offering of coriander, ginger and green chilies to every customer. Very trivial to say the least but IT ENSURES a very strong CLIENT LOYALTY thus ensuring the vendor, RETETION of his client, and the probability of more clients through such clients.
The first lesson to be learnt and implemented is the RETENTION of existing customers. In this fast moving world of changing tastes and influences, retaining a customer’s loyalty is critical to success and easy, provided you always follows the golden principal “PUT YOUSELF INTO THE CLIENT’S SHOES” and you TREAT THEM THE WAY YOU WOULD LIKE TO TREATED” i.e. empathize with the customer.
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